Coloplast Organizational Structure - 1128 Words

Case: Coloplast organization structure before and after March 09, 2012 1.P Jeanette Thomasen Hunan Resource Introduction Coloplast one of Denmark largest medical company faced in 2007 growth challenges and was obliged to take action in order to put the firm back on track. These challenges were solved by looking at its organizational structure. In this case Coloplast structural organization before and after the changes will be closely looked at. Task 2 Analyze Coloplast’s organization structure before and after the changes and state your opinion about the organization’s design. Organization design Coloplast went from a production structured organization to a functional structured organization. In the production†¦show more content†¦It may happen that each local division create its own culture witch may not necessarily be compatible with the company’s culture as a whole. The limited communication between divisions makes it hard for them to exchange experience and expertize. This system by nature is heavy and costly. In order for the company to have all the necessary resources and functions within each division, they can’t afford the best expertize on every field. After: the functional organization The new organizational structure focuses more on functions. Unlike the previews structure that focused on the product. This new structure pulls functions out of the different divisions and put them in centralized units, each specialized in respectively Globale Maketing, R and D and Global Operations. As a consequence, the former divisions are reduced to production units and subsidiaries; that receives instructions from the top. To assure communication between top and bottom, Coloplast place Commercial Excellence above the whole new structure. With the three functional divisions, Coloplast makes sure that there a clear purpose that goes all the way through the whole company, when it comes to their global marketing, innovation and how new products should be developed. As a result Coloplast becomes a unified company with no duplications of tasks. The greatest advantages of this functional centralized structure is its lightness andShow MoreRelatedQuestion case study Essay681 Words   |  3 Pagesthe opportunity to discuss the tensions of designing for marketing vs. designing for manufacturing, the challenges of product development in a cross cultural setting, and the reasons why localized RD may be successful. vs. adaptation, and the structures and systems built to manage that tension. The case also helps to the diagnosis of the causes of failure of a new product development project, and the sources of challenges of a cross-cultural context. Finally, the case enables students to discussRead MoreColoplast Case Study Essay891 Words   |  4 PagesExecutive Summary Coloplast, an international company that specializes in developing, manufacturing, and marketing medical devices, implemented an off-shoring strategy in order to stay viable, competitive and keep in focus the dynamic market needs. Implementing this strategy has brought some issues that were unexpected for Coloplast. One of the issues was with the organizational structure. Coloplast’s off shoring involved moving operations to Hungary. They would be operating with Danish andRead MoreColoplast a/S Organization Challenges in Off-Shoring2517 Words   |  11 PagesColoplast A/S organization challenges in off-shoring Name: Houssam Khawajkyia Date: Friday, July 18, 2009 Executive summary Coloplast, an international company which specializes in developing, manufacturing, and marketing medical devices, implemented an off-shoring strategy in order to be different, stay competitive and meet the dynamic market needs. In implementing this strategy, Coloplast had several issues and the first was the organizational structure. Due to changes in