The Advance of Technology and Pollution

Here is a quote that I believe tells the entire story of mankind†s existence: â€Å"Man's long adventure with knowledge has, to a very marked degree, been a climb up the heat ladder†¦. Today the flames grow hotter in the furnaces†¦. The creature that crept furred through the glitter of blue glacial nights lives surrounded by the hiss of steam, the roar of engines, and the bubbling of vats†¦. And he is himself a flame — a great, roaring, wasteful furnace devouring irreplaceable substances of the earth.† –Loren Eiseley, anthropologist and essayist (1907-1977), Man the Firemaker As this quote from Loren Eisely suggests the relationship between the advancement of technology and the increase in pollution has gone hand in hand throughout the ages of mankind. Humans are very much responsible for their actions and have and will continue to feel the impact of the carelessness that they have shown toward mother earth. Studies of temperature records preserved deep in the underground rocks show that the Earth has been gradually warming over at least the last 500 years. These studies, done by scientists in the US and Canada, show that the trend of the increase in climate has increased on an increasing pace during the 20th century, which was the warmest of the past five centuries. Since 1500, the Earth†s temperature has increased by about one degree Celsius, with eighty percent of that increase during the last century. In the northern hemisphere, the five-century long change has been 1.1 degrees, with 0.6 occurring since 1900. There have been numerous extreme changes in the climate throughout the world that have had astonishing effects on the people, wildlife, and environment. Many of these events have led to people having to vastly change their lifestyle or have to move out the area due to the fact that living conditions are unsafe. In the summer of 1998, Dallas, Texas recorded a deadly heat wave. Heat claimed more than 100 lives in the region, as temperatures were over 100 degrees Fahrenheit for 15 straight days. Waimea Bay, Hawaii is has also seen its share of misfortune. Along with costal development, sea levels have risen contributing to considerable beach loss over the past 90 years. In October of 1998, Hurricane Mitch dumped between three and six feet of rain within 48 hours over most of Central America. Mitch killed more than 10,000 people in mudslides and floods, triggered a cholera epidemic, and virtually wiped out the economies of Honduras and Nicaragua. Several days after the horrendous hurricane in Central America, a large meeting in Buenos Aires met at the fourth Conference of the Parties to the United Nations Framework Convention on Climate Change. Many at the conference pointed to Hurricane Mitch as an example of the catastrophes that will await our world if we do not act immediately to reduce the emissions of carbon dioxide and other so called greenhouse gasses. Various experts blame many different sources of technological change and events for this vast change in temperature throughout the world. The fact is, not just one major event or area is the sole cause of this. Fossil fuels, which release carbon dioxide when burned, are used to generate electricity, heat and light homes and workplaces, power factories and run cars. Experts suggest that unless we reduce population growth and use of fossil fuels, the level of carbon dioxide in the atmosphere will double by sometime in the middle of the next century. Starting in the mid-1700s, human activities began to alter the composition of the atmosphere. Vast supplies of charcoal, and later coal and oil, fed the growing fires of the Industrial Revolution. The carbon stored in these fuels was released to the air as carbon dioxide, which is a gas that traps heat in the atmosphere. Today, for every one of the more than 5.8 billion people on Earth, nearly six tons of carbon dioxide are spewed into the air annually. As a result of our activities, the atmospheric concentration of this heat-trapping gas has risen by more than 30 percent in the last 250 years. The future of Earth's climate will depend partly on the buildup of heat-trapping gases, primarily carbon dioxide, in the atmosphere. One of the major problems of global warming is that it exists as an environmental issue only because of science. People can†t directly sense global warming, the way they can see a clear-cut forest or inhale the urban smog in their lungs. This is an enormous issue to overcome if anything is going to be done. New information is now being presented to the public†s eye everyday, giving them new and more accurate facts on such issues. People are starting to become aware of the consequences of their actions. However, even though the facts are present, very little is being done. Only in the most affected areas are people trying to fix the problem. It seems like no one really cares about it, until it happens to them. To me this seems like it could be the largest feat for us as humans to overcome in the prevention of man-made global warming. What sort of astronomical disaster must happen to get us to pay attention to what we are doing in our lives? Is it going to take a major flood across the US that destroys numerous states? What about miles of coastline to be taken by rising sea levels? These are the issues that scare me the most. I truly believe that something must be done, and it must be done now. Another large area of pollution due to technological advancement is water pollution. This pollution takes place by three different types of activities: agricultural, municipal, and industrial. The worst part of this pollution is the fact the actual pollution is a form called non-point source pollution. This is where the source of the actual pollution may be hard to identify and it possibly doesn†t even affect the areas around the point, but possibly downstream or scattered over a wide area. Due to this it makes the pollution extremely hard to regulate. The advancement in agricultural activities of the US and other developed countries, such as new and stronger types insecticides, herbicides, pesticides, along with the large-scale cattle and hog lots provide large amounts run-off. This run-off contains a high content of fertilizers, animal wastes, and silt which go in to the surface waters. This results in an increase in the nutrients in the water called eutrophication. Eutrophication causes rapid growth in algae and bacteria in the water. This is tragic to the fish and other things because the algae use up all of the oxygen in the water and the fish suffocate. The run-off of the silt causes water to become very unattractive for recreation and also covers up fish spawning sites. Many theories and ideas have been developed in an effort to help control the major productive source of these agricultural activities. The success or failure of any agricultural non-point source pollution control project depends on the participation of the many landowners and farm operators. These producers must install or utilize land-based treatments, or best management practices (BMPs), that minimize the movement of agricultural pollutants such as sediments, nutrients, and pesticides to water resources. One of such is organic farming. Organic farming avoids the use of pesticides and fertilizers. Another is to avoid large concentrations of animals, which can reduce nutrient pollution, and their waste can be used as fertilizer for crops. Also, other certain cropping methods can reduce the erosion of sediment from the land. As our municipal wants and needs advance, more, and more municipal pollution occurs. The salt from snow removal activities increases the cost of purification. As we consume more, we also throw more away, as the increase in landfills needed throughout the country has been rapidly increasing. These landfills allow large amounts of chemicals to enter into the ground water, which in turn also increases the cost of purification. Inadequate sewer water treatment facilities lead to the possible outbreak of enteric diseases. The last source of water pollution is that of the industrial activities. As the times change, so do that of the modern industry. Companies are always trying to find ways to decrease their costs, in turn to increase their profit margins. Many times these costs are converted into the pollution of water. Industrial pollution of water comes in many different shapes and forms. The chemicals that industries use get into the water supply by various means. These chemicals increase the existence of numerous diseases and the cost of the purification of the water for drinking. One of the sources of water pollution one rarely thinks of, as pollution, is one called thermal pollution. Thermal pollution is from the warm water discharges that an industry emits into various bodies of water. This kills coldwater fish and also increases the costs of water treatment. Overall, there is much to be done in this world in an effort to help control the increased pollution by technological advancement. In my opinion, I believe that the answers to the prevention in pollution are ironically a part of our technological advancement. As we learn of what types of things are really making a significant impact on the environment, we will be able to develop steps to counter the effects of the harmful pollutants that we are causing.

Neolithic revolution essay

Without the Neolithic Revolution the world would know no wars, and would have had no epidemics. All the things that happened after the Neolithic Revolution, like cars, boats, and planes, would never even come into the thoughts of humans. It would have been a world without history other than hunting, gathering and wandering. The Neolithic Revolution is the period when people started domesticating animals, Like dogs for the hunt. Chickens, goats, among others were also raised for food. This lead to farming, or agriculture, which Is the base of any civilization or city, and one of he 7 traits.The others are: government and military religion writing social structure art and architecture material possessions and technology A village Is made up of everyone doing their own types of Jobs: the farmers farming, the metalworkers making things out of metal, and so on. This structure wouldn't be possible without specialization of labor. Farmers surpluses food so everyone else could work on other things. Art and architecture are a couple of other things they could work on. Specialization of labor helped create civilization and the 7 traits. Cities are big villages that are more complex.All of the 7 traits came from cities and specialization of labor. If the nomads hadn't started farming, than there wouldn't have been time to pursue religion, and art, things that are taken for granted now. If people didn't start pursuing religion, then there wouldn't be any writing or social structure. Priests became higher above everybody else because they were closer to god, creating the social structure pyramid. The first writing was priests drawing pictogram's to record offerings. Military came from cities because they had to rooter their land from people who wanted the land for their own.Government came from military because they had to making sure that people were at peace with each other and command them. Without the Neolithic Revolution, the world as we know it wouldn't exist. There w ould be a world without being able to go buy something from a store, without people writing or reading books, without playing video games, or fun. There would be no history that would be important, no big events, and it's because of the Neolithic Revolution. Without it we wouldn't have a civilization, or a life other than hunting and adhering. Eoliths revolution essay By Zachary-Cray like dogs for the hunt. Chickens, goats, among others were also raised for food. This lead to farming, or agriculture, which is the base of any civilization or city, and one of A village is made up of everyone doing their own types of Jobs: the farmers wouldn't be possible without specialization of labor. Farmers surpluses food so now. If people didn't start pursuing religion, then there wouldn't be any writing or Without the Neolithic Revolution, the world as we know it wouldn't exist.

What happened to Neandertals Why did they extinct Essay

What happened to Neandertals Why did they extinct - Essay Example Neandertals are the most well-studied representatives of the ancient Homo sapiens.The transition from archaic to modern humans is documented in Europe, however, what has caused the disappearance of these people is still not known to the science. One of hypothesis suggests that Homo sapiens migrated into Neandertal lands and caused their extinction. Homo sapiens had bigger brain and more advanced in technology. Another theory suggests that populations of that time merged and mixed, which resulted in the evolution of the new human species. Archeologists are still not sure which theory is right, even though more Neandertal skeletons have been found compared to other human species. It is well known that Neandertals lived in Europe and Asia more than 150,000 years ago. Neandertals managed to adopt physically and cultural to the ice age conditions, however, their disappearance still cannot be explained.These ancient people are not considered Homo sapiens, and even if they were the represen tatives of human species, they were of the different race. Neandertals disappeared 30,000 years ago and have left only traces of their living. Scientists from advanced countries are analyzing DNA samples from bones trying to find the cause of Neandertal extinction. It is not an easy task because genetic material is much degraded and mixed with other types of DNA. New technologies in this field gives scientists the hope to collect new valuable information from Neandertal's DNA. The first bones of Neandertal were discovered in 1820s in Europe (Green 2006). Later the skulls of a child and a female were found and stored in the museums. The discovery which recognized the existence of human-like species was made in Germany. After examination by paleontologists and medical pathologists, the agreement was reached that those fossils were not of animal origin as well as not of human as of modern Europe. After publication of Darwin's works, the society was convinced that Neandertals were very ancient humans and disappeared in the result of the natural selection process. Neandertals were not humans as the investigation of two skeletons found in Belgium cave demonstrated. It was found out that these two Neandertals were associated with food bones from animals and stone tools which were more advanced. In general, more than 400 skeletons were found and majority of which were excavated in France. At first, Neandertals were described as dull-witted and ape-like creatures. However, the further analysis showed that this depiction was wrong and Neandertals were much like humans (Shreeve 1996). However, the question whether Neandertals were of human origin or whether they were the representatives of other species. The evidence is still searched in the genes and bones. In 2004, the researchers conducted several tests and reached the conclusion that modern humans are much different genetically from Neandertals. Nevertheless, based on the current research, as much as 25 percent of Neandertal DNA is the same as of modern humans. Thus, it is possible that Neandertals did not disappear but rather evolved into the modern human species. Last year, the team of professors at Max Planck Institution have sequenced approximately 1/3 of the DNA from Neandertal bones and hope that within the next two years it will be possible to draft the entire genome and compared it with human. The Neandertal disappearance is critically analyzed by scientists all over the world. Additional information was gathered in 1999 when the skeleton of the four year old boy dating 25,000 years ago was found. This child has the mixture of Neandertal and modern human features (Tattersall 1999). Therefore, he was the hybrid of two species. Scientists note that such hybrid was possible only if the genetic differences between modern humans and Neandertals was not very great. In other words, it means that Neandertals were not the representativ

Advance taxation Essay Example | Topics and Well Written Essays - 500 words - 1

Advance taxation - Essay Example If Watson considers a change in the payment of tax, the company will need to comply with the rules governing the calculation of tax for a period of more than 12 months. In the case of a period of 17 months, the tax computation will be apportioned into two chargeable accounting periods i.e. a period of 12 months and the other of 5 months. In this case, the trading income will be apportioned based on the time. Capital allowances will however be calculated separately for each of the chargeable accounting period (CAP) Moreover, property income will also be apportioned based on time. Non trade interest on the other hand will be considered in the period of accrual in case there are no details to assist in apportionment. Non chargeable gains will be computed for in the period of the gain while gift aid will be considered in the period in which they are paid. The company will not be entitled to repayment in the first three years since the company has not incurred losses. In the fourth yea, the company will carry forward their entitlement for the non recovered claims plus interest to subsequent years. The relief will therefore be realized in the year 2014 and after. In conclusion, companies must ensure that they compute their tax liability or make their tax claims as per the tax regulations to avoid unnecessary penalties and to ensure that they operate as per tax

BIOL 232 Human Physiology - assignment Essay Example | Topics and Well Written Essays - 1000 words

BIOL 232 Human Physiology - assignment - Essay Example The ACE inhibitor corrects this problem by inhibiting angiogenesis-converting enzymes, which in turn lower the activity level of the renin-angiotensin-aldosterone system (RAAS). This allows renin from the juxtaglomerular apparatus to produce angiotensin, which tells the adrenal glands to produce aldosterone. The ACEI tells the body to do this, thus keeping the blood pressure under control. If the woman was to start taking this, and blood and urine samples were taken, I would see an abnormal level of both sodium and potassium. The woman’s sodium levels would be higher, due to the fact that by using angiotensin produced by the body via the ACEI, it will create more aldosterone, which in turn will cause her kidney tubules to retain more sodium ions. For the same reason, her potassium levels would be lower, as the aldosterone causes kidney tubules to excrete potassium. The ACEI will affect the woman’s cardiac cycle by constricting her arterioles. This will cause arterial bl ood pressure to rise, while decreasing the blood flow. Regardless of the dosage, the woman will have an increase in myocardial capillarization. The glomular filtration rate is the same, which in turn increases her capillary filtration, in spite of lowered kidney blood flow. ... Explain in detail how this weapon would affect the following: a) heart rate, b) kidney function, c) absorption of nutrients following digestion. This weapon would affect the Na/K pump’s action by raising the person’s heart rate, as the Na/K pump’s action would reduce. In addition, it would increase the person’s atrial fibrillation, chances of heart failure, and atrial fluttering. The Na/K pump would no longer be able to assist with myocardial contractility, increasing stroke possibility, decreased tissue perfusion, lowered hemodynamics and worsening of the ventricular function curve. The weapon would affect the kidney function by decreasing renal blood flow, thus raising the glomular filtration rate, which decreases capillary filtration. This in turn will reduce to amount of aldosterone secreted by the body, decreasing sodium absorption and increasing potassium ions within the body. This is because the aldosterone has been reduced; therefore, the kidneys d o not secrete enough potassium. This lowers blood volume and lowers blood pressure. Finally, the weapon would affect nutrient absorption in the rumen of the small and large intestines due to a decrease of cellular sodium levels due to the reduced activity of the Na/K pump. This lowers sodium instability in the gastrointestinal system, lowering the body’s ability to absorb nutrients properly. Question 3. Organophosphates are chemical agents that bind to and inhibit acetylcholine esterase. Explain the effects of exposure to high levels of organophosphates on the somatic nervous system and the parasympathetic division of the autonomic nervous system. Be sure to explain the physiological mechanisms behind these effects. Explain why a person who has

Self assessment analysis Speech or Presentation Example | Topics and Well Written Essays - 750 words

Self assessment analysis - Speech or Presentation Example The strengths and weaknesses as a public speaker are very difficult to analyze but if once they are analyzed one can implement strategies for improving on the weaknesses. Being a public speaker I have realized that I possess some of the right skills to deliver my speech which help me in maintaining my tone while giving the speech. I have confidence in delivering my speech with the right tone and volume to the audience without being loud or quiet. In the speeches that I deliver I have realized that I have the capability to evoke emotions in my audience. I make a bond between me and my audience so that they can understand each and everything that I am trying to convey. Forming a bond with the audience is the most important task as it is then that the audience would start realizing the worth of the words I am stating. I formulate my speech by myself which helps me to deliver it in the proper form that it was formulated. I define my thesis properly so that I can contain the interest of t he audience to myself. The confidence of my speech power can be seen in my delivery as I don’t stutter or stop in between while giving the speech. The usage of slang words such ‘um’ or ‘uh’ is not witnessed in my speeches. For a public speaker the most important part in a speech is where he has to emphasize on certain aspects. I have the capability to emphasize on the important points so that the audience can grasp them and judge my speech in accordance to the points I delivered. In delivering the speech I make sure that I give a critical review about a specific topic so that the audience can judge if I have the right opinion on the topic or not. All these strengths help me to deliver a speech in accordance to the requirements. Like every normal individual I also have some weaknesses which can prove to be detrimental for my speech abilities. I have the right confidence in delivering a speech but I do lack some confidence in making eye contact with th e audience which has a negative impact on them. At times I get a little nervous when I make eye contact with them and this has an impact on my speech. Another negative of my speech capabilities is that I have to write everything on a piece of paper as I tend to forget things when I reach the stage. This is a negative point for the speech because I have to see the paper again and again while delivering the speech. Another weakness that I have is that I try to go very fast in some instances where I believe that the audience is losing interest in my speech. But I go fast here only because I need to build up on the momentum of the speech. All these weaknesses can be improved if I follow some specific strategies. In order to have proper eye contact with the audience I need to practice my speech in front of a large audience so that I can get used to the audience. I need to build up on my confidence and practice my speech in front of my friends too while looking at them. This would help me to look above while I deliver my speech. This would also help me to overcome the problem of breaks when I make eye contact with them. Writing on a piece of paper is a negative and I have to learn to build up on my learning skills so that I don’t have to write them out. I have to write the main points out on a piece of paper and practice the speech in front of a known audience to see if I have grasped the necessary skills or not. If I follow all these strategies

Tesco and Sainsbury Case Study Example | Topics and Well Written Essays - 1750 words

Tesco and Sainsbury - Case Study Example He has been reduced to working from home most of the times. After deliberations with the family members, Howard has opted to retire from the company completely at the end of this year. He will relocate to Kenya, due to warm climate here. This will be good for his health. Having graduated recently with an undergraduate degree in business management, Howard has selected me, as his eldest child, to take over the running of the business. I plan to make radical changes to Stellion Convenient Stores. This is to make sure that it grows, instead of the current stagnation. To this end, am carrying out a research on Tesco and Sainsbury stores. The results of this research will help me in making the decisions that are necessary for this company. Tesco has a unique form of organizational structure. It is devolved and decentralized. This means that rather decisions been made by the top tier managers and passed down the hierarchy, the managers at the lower levels can make decisions (Crowther & McNiff: 2004). What the top tier managers at Tesco do is just to arm the lower cadre managers with general terms like price list and terms and conditions. But the rest of the decisions, like determining which staffs work where are determined by the lower managers (Crowther & McNiff: 2004). Each branch of this chain of supermarkets has its own manager. This is the one who decides on matters to do with the store, and then he makes a report to the regional manager. The hierarchy of Tesco supermarkets can be looked at as been flat. There are six tiers of hierarchy between the highest official, who is the C.E.O, and the lowest staff, who is the checkout cashier. Since the organisation has several branches, there exist two separate but interrelated forms of structures (Crowther & McNiff: 2004). The first is for the whole company, while the second is for each of the branches, which can also be referred to as regional or internal organisation structure. Every company has norms and values that are common amongst the employees. This is what is referred to as the organisational culture (Mullins: 2008). There are weekly meetings for the employees, where they get the opportunity to share ideas and suggestions about the running of Tesco. During these meetings, the management gets the feedback from their staff on how the business is running, since the workers are the ones who are in direct contact with the customers (Mullins: 2008). It is also the culture of Tesco to inform the employees of new developments in the company, for example change in terms and conditions, during these meetings. The chain of supermarkets has adopted a slogan "every little helps", which shows how they value their employees and customers. Every little input from these employees and customers aimed at improving the business of this company is appreciated. The culture adopted by Tesco helps both the employees and the customers. For example the weekly meetings and update from the company makes the employees feel that they are part of the company, they are not alienated (Crowther & McNiff: 2004). The employees are allowed to make suggestions as to the best way of running the company, they become a part in the decision making process. They feel that they have control over their work, which is really good for morale (Crowther & McNiff: 2004). The customers get their feelings and suggestions relayed to

Different types of port ownership and administrative regimes Essay

Different types of port ownership and administrative regimes - Essay Example (CMAISB†¦ 1999, p. 7) These facts underscore the importance of the port ownership in an overall national interest of a state. This paper will outline and explore the various types of port ownership and administrative regimes. Specifically, this will examine four regimes, namely; state, autonomous, private and municipal port administrations. With this objective, a better understanding of various port management structures will be achieved as both the advantages and disadvantages of the four regimes will also be outlined. Company-owned: these ports are subject to the full freedoms and discipline of the commercial marketplace. They are free to seek commercial funding for investment, on commercial terms, borrowing on their assets. They are obliged to account for their performance. They are expected to generate dividends and to increase shareholder value over time. To the extent that they generate retained profits, they have wide discretion over how to invest them. (p. 27) Trust Ports: Trust ports are independent statutory bodies. They have independent boards and trustees charged with acting in the interests of al stakeholders. Any surpluses are ploughed back into improving facilities. (p. 27) Municipal ports: These are ports that are municipally owned. Local authorities operate these facilities for the benefit of the local community, town or city. The function of these ports may be commercial in nature. Company-owned ports can be considered as private ports along with the privatised ones. The main feature that distinguishes these facilities from state or municipal ports regimes is the freedom accorded in their operations. To a certain degree, autonomous ports resemble these private port administrations except that they may differ in the stakeholders involved. For example, autonomous ports may be owned by the government but that they could either be operated commercially or run privately. The port of Holyhead in

Helicopter paper Essay Example | Topics and Well Written Essays - 1000 words

Helicopter paper - Essay Example This involves studying the current parameters and the attributed measurements. In the case, the following table will be used in restructuring the measurements so that they can meet the expectations of the customers by improving the PHC helicopter construction in a bid to prolong the flight time. The table indicates the needed adjustment on the PHC helicopter to have met the customers’ desires of unlimited flight time. The current measurements as indicated in X offer the limited flight time which the customers are complaining about. In the case of Y, it represents the measurements which will offer the customers a prolonged flight time (PILGER, 2005). The results in the table attributed to the five factors which are the primary impediment are studied through a factorial experiment. From the table of results above, it can be deduced that when the new modifications have been implemented in the PHC helicopter the optimum flight time improves from the initial least optimum flight time. The following computations give the mean of the flight time before and after modifications. The results indicate that the five factors were the cause of the limited flight time. In the event that they are adjusted as indicated earlier, the new design of the helicopter will meet the customers’ needs of having a prolonged flight time. The new modifications of the wing length, body length, body width, paper clips and folded wings. This explains the reason why the modifications are necessary when certain efficiency is required. Based on the results, the relationship between the five factors and the flight time can be deduced. The magnitude of the curvature as evidenced in the results needs to be ascertained whether it is significant on the dependent variable, which is the flight time. In essence, the number of the paper clips has a fairly negative effect relative to the flight time. For instance, the more the number of the paper clips the faster the flight time. In

Slow Movement from Haydns Emperor Quartet Essay Example for Free

Slow Movement from Haydns Emperor Quartet Essay The slow movement from Haydns Emperor Quartet is said to be one of Haydns greatest works. He uses a simple yet classic melody throughout his piece that is the underlying feature of this movement. The melody is in the form AABCC but the movement itself is in the style of theme and variations. The music in the movement is played sweetly (dolce) and is in cut time. The Introduction to Haydns Emperor Quartet is in GM and has the violin 1 playing the melody. The cello and the Viola have similar rhythmic parts that are playing important harmonies to the violin 1 part. The second violin is harmonizing the melody. Variation 1 is a duet between the two violins where the cello and the viola do not play. Violin 2 has the melody throughout the variation. Violin 1 is playing sets of semiquavers which give the different harmonies in this variation. Most of the notes in the violin 1 part are in intervals of 3rds and 5ths or are in scale order. This variation is always soft (sempre piano). In the next variation the bass instrument of the quartet has the melody (the cello). The violin 1 plays on the off beats for most of the variation with groups of semiquavers filled in as a small counter melody. Violin 2 is harmonizing between the melody and the violin 1 part. The viola is playing long notes every so often emphasizing the melody. Variation 2 is quite heavy and dense in harmonies and instruments in contrast to the first variation which was quite light. In variation 3 the viola has the melody. Throughout this variation there are mostly three instruments playing at one time. The instrument that do not have the melody come in and out though the piece. Violin 1 comes in with the viola at the beginning and has a similar line to its part in variation 2. Violin 2 comes in at bar 3 with syncopated notes and then goes into a small melody of its own. The cello do not come in till about halfway through the  variation where it plays a simple harmonic rhythm. Variation 4 is similar to the introduction in that the violin 1 has the melody again but Haydn has made it different by changing the other parts. Also in bar 5 the melody moves an octave higher to what it was in the introduction. The other three parts have similar rhythmic lines. The start of the variation has mostly crotchets and minims but in bar 10 Haydn has made use of quavers till the end of the piece. The cello changes clef in bars 7 to 14 to an alto clef then back to a bass clef. The three parts having the similar rhythmic lines helps creates a thick texture of harmonies. The ending bars draw a closure to the movement with the long cadence ending softly.

Successful Marketing Strategy of Colgate

Successful Marketing Strategy of Colgate To develop a marketing strategy is a vital for any business because it is a procedure in which an organization concentrate its limited resource on the opportunities to increase sales and get the best from it as an advantage . For that one needs to keep in mind that only a customers satisfaction should be a main goal for ones. Marketing strategy should be centered around the key concept that customer satisfaction is the main goal. In each and every organization whether it is public or private organization, should be able to consider some strategic marketing approach so as to be ensured competitive position in the market place. One of the most marketing aspects of marketing is marketing strategies nowadays because marketing strategy is the term which is generally preferred to promotions. Marketing Strategy is a vital contributor to the satisfaction of the customer needs and wants. (Shimp, 2003) Marketing strategy approach is a way to capture a niche in the consumer market The marketing strategy is a mix consists of five major modules of communication like advertising, sales promotion, public relations and publicity, personal selling, and direct marketing (Neumann Sumser 2002). An identified Sponsor pay Advertising form of non-personal presentation and promotion of ideas, goods, or services. Sales promotion is a variety of short-term incentives to encourage trial or purchase of a product or service. Public relations and publicity is a variety of programs designed to promote or protect a companys image or its individual products. Personal selling is a face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders. Direct marketing is the use of mail, telephone, fax, e-mail, or Internet to communicate directly with or solicit a direct response from specific customers and prospects (Goldberg Mc Calley, 1992). Introduction Colgate was found in the United States 200 years ago. For the half of the years its business was focused only the. It is marketing its products in more than 200 countries and territories under some internationally recognized brand names as Colgate, Ajax, Palmolive, Softsoap, Some Hills Science diet products. Colgate Palmolive is leading product consumer product company focused on Oral care, Household care, Personal care and many more. Today Colgate-Palmolive is $9 billion Company. Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgates brands are carefully developed business and marketing strategies. Based on consumer and shopper insights, the Company works closely with local merchandisers and shop owners to offer a relevant assortment of products and merchandising services to get high visibility in each store. .. Overview:- 1806 Colgate was originated with a small business of starch, Soap and candles form Dutch street, New York by William Colgate. 1817 The first Colgate advertisement was appeared in US newspaper. 1820 Colgate establishes a starch factory in New Jersey. 1866-1873 Colgate introduced perfumed soap and toothpaste in jars. 1896 Colgate introduced toothpaste in collapsible tube. 1900 In the world fair of Paris, Colgate won top honors for its products like soaps and perfumes. 1902 Stylish Palmolive Advertisement begins. emphasizing ingredient purity and product benefits . 1906 Colgate Company celebrates its 100thanniversary. Product line includes over 800 different products. 1908 Colgate is incorporated by the five sons of Samuel Colgate. 1911 Colgate distributes two million tubes of toothpaste and toothbrushes to schools, and provides hygienists to demonstrate tooth brushing. 1912 William Mennen introduces the first American shaving cream tube 1914 Colgate established its first international subsidiary in Canada 1920 Colgate establishes in Europe, Asia, Latin America, Africa. 1928 Colgate merge with Palmolive -Peet and became Colgate- Palmolive- Peet Company. 1930 On March 13, Colgate is first listed on the New York Stock Exchange 1939 Dr. Mark L. Morris develops a pet food to help save a guide dog named Buddy from kidney. 1947 Ajax cleanser is launched, establishing powerful now-global brand equity for cleaning products. 1953 Colgate -Palmolive company becomes an official name for the company. 1956 Colgate opens research center in Piscataway, NJ. Fabric conditioner is launched in France as Soupline. Today, fabric conditioners are sold in over 54 countries around the world. 1966 Palmolive dishwashing liquid is introduced and today it is sold in over 35 countries. 1968 Colgate toothpaste adds MFP Fluoride, clinically proven to reduce cavities. 1970 Irish Spring launches in Germany as Irische Frà ¼hling and in Europe as Nordic Spring. In1972, Irish Spring is introduced in North America. 1972 Colgate acquires Hoyt Laboratories, which later becomes Colgate Oral Pharmaceuticals. 1975 Caprice hair care launches in Mexico. Today, hair care products are sold in over 70 countries, with variants to suit every type of hair need. 1976 Colgate-Palmolive acquires Hills Pet Nutrition. Today Hills is the global leader in pet nutrition and veterinary recommendations. 1983 Colgate Plus toothbrush is introduced. Today over 1.6 billion Colgate toothbrushes are sold annually worldwide. If you lined them up end to end, they would circle the globe 16 times. 1985 Protex bar soap is introduced, and today offers all-family antibacterial protection in over 56 countries. Colgate-Palmolive enters into a joint venture with Hong Kong-based Hawley Hazel, a leading oral care company, which adds strength in key Asian markets. 1986 The Chairmans You Can Make A Difference Program is launched, recognizing innovation and exceptional excellence by Colgate people. 1987 Colgate acquires Soft-soap liquid soap business from the Minnetonka Corporation. Today, Colgate is the global leader in liquid hand  soap. 1989 Annual company sale surpassed the $ 5 million mark. 2006 Colgate purchased Toms of maine and entered fast growing naturals segment. Today Colgate with sales Surpasses $ 15 million, focuses on all Oral Care, Personal Care, Home Care, Pet Nutrition. Situational Analysis (SWOT ) Situation Analysis Internal Analysis  Ã‚  Ã‚     Ã‚  Ã‚  External Analysis Strengths  Ã‚   Weaknesses Threats Opportunities   SWOT Analysis is a simple framework for generating strategic alternatives from a situational analysis. The Swot analysis classifies the internal aspects of the company as strengths or weaknesses and the external situational factors as opportunities and threats. Strength can serve as a foundation for building a competitive advantage and weaknesses may hinder it. SWOT Analysis of Colgate -Palmolive:- Strengths:- Brand image is very strong Cash flow-to-sales is free In America market share is approximately half of 100%, It is going very strong in Asia and Europe. Weaknesses:- All Products are recalled It is highly leverages Very low innovation or a follower Opportunities To grow globally oral hygiene market Increasing Spanish people in the US To grow in India, Asian market by tapping personal care. Threats The label growth is private Commodity prices are increasing. A large number of competitors are increasing. Differential advantage / Competitive edge (USP) Strategy USP (Unique Selling Proposition) developed by Rosser Reeves, the advertising heart of New York, Madison Avenue. One of the companies being regarded and honored as one of the global producer of various products especially for personal hygiene is the Colgate-Palmolive With a view to promoting their oral products to their target market, the company has been able to use various marketing strategies approaches. In line with above the line promotions, the company uses television, radio and newspaper advertisements and many more. In addition, the company also promotes their products in famous magazines and internet banner ads as well. It can also be said that Colgate-Palmolive also uses via-the-line promotion approach. This is done by considering a via the line communication approach. The company does this by hiring an advertising agency which helps them to make a better advertising campaign for their products. It can be said that or In a general sense, advertising is being utilized to be able to impart to the consumers the availability of a particular product or service. Colgate-Palmolive pursued a multipronged marketing strategy to support the introduction of Irish Springs reformulated bar and liquid soap. In order to introduce a wide audience to its new image and latest product offerings, Colgate-Palmolive aired television commercials for both products and ran print ads in a variety of magazines. Furthermore, the company especially concentrated on free-standing inserts and product sampling to convince consumers to try the updated Irish Spring. Coupons were an essential aspect of the relaunch of Irish Spring bar soap. In order to make these coupon ads eye-catching, the company included a four-leaf clover shape that could be scratched off-like a lottery ticket-to reveal a savings amount applicable to the product. Appelbaum, Cara, Colgate Tests Its First Deodorant, Irish Spring,  Brandweek,  April 1, 1991. Segmentation Targeting and Positioning (STP) 1) Market Segmentation: The process in which the market is divided distinct subsets of consumers with common needs and selecting many different segments to target with a distinct marketing strategy Levels of market segmentation:    1. Mass Marketing: provides the same product to all consumers like Salt.    2. Segment marketing: provides different products to many segments.    3. Niche Marketing: provides many unique different products but to sub segments    4. Micro-Marketing: it provides product for individual choices. For example, the are different types of shampoo , Colgate is manufacturing including for flat hair , shampoo and conditioner,, dry hair , color treated hair, etc. It shows us that they are implementing segmented marketing concept. 2) Market Targeting:- It is a group of customers that the business  has decided to aim its marketing  efforts and ultimately its merchandise. Geographic:- It depends on region, population, factor, urban conditions etc. On this basis for example, Colgate introduces a sun screen ingredients which protect from sun rays. Demographic:- It comprise age, gender, income , life cycle of family and education. For example young people do not go for hair color treatment. Psychographic:- it depends on persons thinking and what are the Personality characteristic of him. It is a difficult marketing segmentation to implement because sometimes market may not aware of there life style of there people.   Behavioral:- It consists two things a) The benefits desired from the product. b)The rate at which customer is using product. It can be applied on Colgate, the benefits from there toothpaste product are no plaque, no cavities, fresh breath, very low price , good quality and white teeth. 3) Market Positioning:- It means the process by which marketers try to create an image or identity in the minds of their target market for its  product,  brand, or organization. The Colgate people have tried to sustain themselves through tough competition and hard work. Media and advertisement are also responsible to create an image of the Company in the eyes of its customers and competitors. Marketing Objectives and Goals:- SMART Objectives:- The purposes of SMART objectives include: To enable a company to  control  its marketing plan. To help to motivate individuals and teams to reach a common goal. To provide an agreed, consistent focus for all functions of an organization. A simple acronym used to set objectives is called  SMART objectives.  SMART stands for: SMART Goals:- As far as the strategic plan is concerned, the shold be a both kinds of goals like short-term and long term goals. Detailed production, financial and marketing plans usually back these both types of goals. Figure 1.  Elements of a strategic plan Short-term goals Figure 2.  SMART characteristic of effective goals and their work 4 Ps of Marketing 4-P of Marketing  (Borden, 1953) is the fundamental base in the Marketing studies. It can be compared to the Einsteins theory of relativity in Quantum Mechanics. 4 P of marketing is often called as Marketing Mix, because it has the right marketing recipe to successfully launch a product. 4 P of marketing stands for: Product:  Product is any tangible object or any service (intangible) that is manufactured or created to satisfy the consumer needs. It has to have the product variation and the differentiation for different markets. Also the products must be reviewed time to time for its obsolesce and must be discarded with the view of market needs known as product elimination. Similarly, with growing market needs and evolving consumer tastes, companies must innovate their products (Kotler Armstrong, 2010). Price: Price is the amount of money that is paid by the customer to seller which varies on different distribution channel (Kotler Armstrong, 2010). Several factors have impact while determining the price of the product or service, which are an organizations market share, the number and strategy of the competitors, the raw material costs and most importantly the perception of the product value in the eyes of the customer. There are various pricing methods used by Organizations currently Cost recovery Pricing:  Cost recovery pricing Is the pricing method followed by marketers such that they recover the cost of the product and put a small profit margin on it to finalize the pricing of the product. For example some firm incurred the cost of $100 per product they would like to have a profit of $20, then the pricing will be $120. Penetration Pricing:-  Penetration Pricing is the pricing method, in which the price is decreased abruptly so to penetrate the market and achieve greater market share. Company with deep pockets when entering a new market often practices this pricing, at times the price may be lower than the cost of the product. The profitability can be achieved later due to monopolistic situation or by cross selling their other products (Kotler, 2003). Price skimming:  Price skimming is the pricing policy adopted by the organization so that they first launch the new product at very high price so that early adopters can buy the product and then they subsequently decrease the price to get late bloomers buying the product. This pricing is practiced mostly by technology firms and is observed with the launch of new products. Place:   Place represents the location where a consumer can buy the product. It can be a physical store where the consumer can visit or can be a virtual store like a website on internet .It is often referred as distribution channel as it actually is the channel through which the product is received by the consumer (Kotler Armstrong, 2010). A place can be utilized for direct as well as indirect selling. And the place can often take the shape of e-commerce altogether. Promotion:  Promotion is a communication means adopted by the marketer to communicate about the product, brand or organization to the consumers. Promotion has following four distinct elements. Advertising, personal Selling, Public relations and Sales Promotion, which can be used as such or can be used in combination to promote the product (Pride Ferrell, 1983). Conclusion: In Conclusion, Colgate Company is a typical market oriented company, operating in more than 200 countries. They are providing many new employee oriented programs both for senior level and entry level people. They are aware of their social and ethical responsibilities. They are managing the consumer and business market in an effective manner. They face their competitors and feel proud to take it as a challenge. They feel pride in making their customers happy. They know how to conduct their business in international communities. They maintain levels of the CRM at the company to ensure good customer support. The way they have proved themselves in consumer, business and international markets, they still have a high aim to attain more and more. Bibliography (with references):- Armstrong G, Kotler P (2010), Marketing: An Introduction. 10th end New Jersey. Appelbaum, Cara, Colgate Tests Its First Deodorant, Irish Spring,  Brandweek,  April 1, 1991. Goldberg Mc Calley, 1992 Houghton Mifflin ,John Wiley. (Kotler, 2003), Kotler P (2003) Kotler Armstrong, 2010 Neumann Sumser ,2002 Prentice Hall Pride W M, Ferrell O.C (1983) Marketing: Basic Concepts and Decisions. Texas. Shimp, 2003 Schultz D E, Tannenbaum S, Lauterborn R (1992) Integrated Marketing Communications. Illinois. NTC Publishing url= url=http://www.learnmarketing.net/ url=http://www.scribd.com/doc/32849771/Marketing-strategies-of-Colgate url=http://www.scribd.com/doc/30225401/Colgate-Palmolive-Marketing-Project#fullscreen:on url=http://www.solidpapers.com/collegepapers/Marketing/10625.htm url=http://www.wikiswot.com/SWOT/3_Consumer_Packaged_Goods_(CPGs)/Colgate-Palmolive.html url= http://ivythesis.typepad.com/term_paper_topics/2010/06/marketing-campaign-analysis-of-.html .

Essay on Global Warming: The Effects of Climate Change -- environment,

Climate change is a long-term alteration in the statistical distribution of weather pattern over periods ranging from decades to millions of years. The world is currently experiencing drastic change in temperature. This change can be felt in the tropical climate areas where the weather is getting hotter and hotter every day. The change in global temperatures and precipitation over time is due to natural variability or to human activity. It is also caused by accumulation of greenhouse effects (Arrhenius, 1896). Should we as humans let this problem worsen? Climate change will affect everything including humans, flora and fauna, and the environment. One of the effects of climate change is how it will affect the people. Climate change will have a huge impact on the people’s health. The health of the people will be affected mostly by air pollution and respiratory problems will have the greatest risk of health effects. Increases in moulds and pollens due to warmer temperatures could also cause respiratory problems such as asthma for some people. Should the effects of climate change get any worse than what it is now, people around the world will have to face some serious problems. Food security will be affected and thus diseases can easily get transmitted. Food or waterborne diseases are acquired through eating or drinking. For example, Hepatitis A is a viral disease that interferes with the functioning of the liver. It can be spread through consumption of food or water contaminated by fecal matter (CIA World Factbook, 2011). Apart from being infected with Hepatitis A, people around the world can potentially get infected with Hepatitis E, bacterial diarrhoea, and Typhoid fever. Climate change will also have an impact on the financial s... ...of the flora and fauna species are unlikely to have time either to adapt to this warming, or to adjust their ranges to keep pace with the shift in climatic zones. To put things on a conclusive note, global warming already disrupts millions of lives daily in the forms of destructive weather patterns and loss of habitat (Houghton, 2007). What is already happening is only the tip of the melting iceberg, for it is our children and grandchildren who may suffer most from the effects of climate change. The effects of climate change are likely to be severe and irreparable. If we do not reduce the rate of climate change, hundreds of millions of people may be exposed to famine, water shortages, extreme weather conditions and a 20-30% loss of animal and plant species. While humankind has the ability to destroy the planet, we can also help to protect and sustain it.

Ignorance in the Immigration Debate :: Illegal Immigration, Illegal Immigrants

Ignorance in the Immigration Debate One of the biggest, growing debates today is the issue of immigration into the U.S. I just don’t understand why there’s such a big debate. I compare this issue to the issue of racism in the way that, no matter what you do, "they" are always going to be here, and it is only ignorance that keeps the issue ablaze. The fact that migrants are not mostly white these days, also makes the issue one more of race. As Charles S. Clark puts it in The New Immigrants, "In the 1990’s, Americans who grew up in a historically white, Anglo-Saxon society are having to adjust to a Polish-born chairman of the Joint Chiefs of Staff, John Shalikashvili; to Spanish-language editions of People magazine on Seven-11 shelves; and to Buddhist temples and Islamic mosques rising in their communities." In the case of immigration, though, the ignorance is apparent in both the immigrant and the non-immigrant. I would like to first address the ignorance and misinterpretations on the part of the non-migrants. First, and most important to me, is the idea that immigrants are all "tired and poor" (Clark). The truth is that, yes, some immigrants are tired and poor. But anyone would be tired and poor if they were subject to the conditions of these people. And many immigrants are not poor at all. Clark also points out, "witness the 12.000 Chinese technicians working in Silicon Valley computer firms or the well-heeled Iranian expatriots so visible in Beverly Hills." It’s also important to realize that many migrants were well off in their own countries, and had to start at the bottom of the ladder once here. Perhaps it is us that make them tired and poor. For example, In Cathy A. Small’s Voyages, the very first paragraph tells about a teacher in Tonga, who will go to the United States to only find work as a maid. Tired and poor is not the same thing as lazy and looking for a free ride . Then there is the language debate/barrier. I’ve heard many times, someone say "If you don’t want to learn the language, then go home" or "They just pretend like they don’t know English so that they can do whatever they want." I’ve even heard phrases like these coming out of the mouths of some of my own family members. Of course there are people who pretend not to understand, or who don’t really try to learn English.

Alexis de Tocquevilles Democracy in America :: American America History

Alexis de Tocqueville's Democracy in America Alexis de Tocqueville's visit to the United States in the early part of the nineteenth century prompted his work Democracy in America, in which he expressed the ability to make democracy work. Throughout his travels Tocqueville noted that private interest and personal gain motivated the actions of most Americans, which in turn cultivated a strong sense of individualism. Tocqueville believed that this individualism would soon "sap the virtue of public life" (395) and create a despotism of selfishness. This growth of despotism would be created by citizens becoming too individualistic, and therefore not bothering to fulfill their civic duties or exercise their freedom. Tocqueville feared that the political order of America would soon become aimed at the satisfaction of individual needs, rather than the greater good of society. Alexis de Tocqueville viewed participation in public affairs, the growth of associations and newspapers, the principle of self-interest properly understood, and r eligion as the only means by which American democracy could combat the effects of individualism. Given that despots have every interest in keeping people isolated, the individualism resulting from equality makes despotism a great danger to equality. "Despotism... sees in the separation among men the surest guarantee of its continuance, and it usually makes every effort to keep them separate" (399). Exercising freedom through participation in public affairs is therefore extremely vital because it gives people a personal interest in thinking about others in society. Local self-governments are important because they draw people together, and it is therefore more likely that they will exercise their liberty. Tocqueville states that "as soon as a man begins to treat of public affairs in public, he begins to perceive that he is not so independent of his fellow men as he had first imagined, and that in order to obtain their support he must often lend them his cooperation" (400). When people act together they frequently form dependencies on one another, especially when they are working for the good of the entire community. Another means by which Tocqueville believes it is possible to contest individualism is to form associations and write newspapers. He believes that like local governments, associations help people to realize their dependence on their fellow citizens and take interest in public affairs. It is crucial to have institutions and civic duties which force people to look beyond their own interests and think about the problems of the community.

Positive Psychology

Martin Seligman is one of the founding fathers of positive psychology. Seligman created that Idea of â€Å"learned helplessness. † This idea Is related to depression and overlaps Julian Rotters â€Å"external local of control. † Learned helplessness explains the factors In ones lte that they cannot escape. For example, If you are a young girl growing up in a house with your mother who is depressed, sad, abusive, etc then you are more likely to become depressed, sad, and feel helpless. These traits become ur surroundings which then become your life, you dldnt do it to yourself. ut it is almost as if you were taught to be miserable. Seligman also found the three pillars to positive psychology. pleasure. gratification and meaning. These are believed to be the three factors that make happiness possible. Pleasure can come about during good conversation3 sensual experience3 hobbies and so on. This route to happiness suffers from being somewhat superficial and not long-lasting . This is why repetition is important, Repetition often has the opposite impact and can be self-destructive, Gratification is all about being engaged with ones individual strengths or positive traits.Gratification requires effort but provides a deeper level of satisfaction. Finally, meaning. this comes from using one's strengths to benefit something larger than itself. Mih?ly Csikszentmih?lyi, another psychologist important to positive psychology believes that almost everything you experience has flow. Flow iS a State Of complete engagement in an activity. Flow iS that feeling Of ‘time flies when your're having fun,† our Whole being iS involve and every action, movement and thought follows the previous one.Csikszentmih?ly believes that now is experienced by everyone in different ways. some might experience flow while playing a sport, while others might experience it in activities such as drawing or painting. He says, â€Å"Flow also happens when a person's skills are fu lly involved in overcoming a challenge that is just about manageable, so it acts as a magnet for learning new skills and increasing challenges. If challenges are too ICY†, one gets back to flow by increasing them.If challenges are too great, one can return to the flow state by learning new skills. † (Flow-The Psychology, Csikszentmih ¤lyl) Positive psychology Is a way of life that teaches you not how to ignore negative situations and experiences but how to cope and overcome those experiences. Positive psychology can have a range of real-world applications In areas including education. therapy, self-help. stress management and workplace issues. using strategies from positive psychology. teachers, coaches, therapists and employers can ngths.

Aircraft on Ground Essay

In the case of Bennett Solutions, if the support assembly does not fit, do we need to build the tree into a recursive model of considering buying another new part from Miami supplier or buying another from ARC, etc.   can we just end that branch of the tree taking into account the cost of returning the product and the reduced refund price? A: There is no set answer, so make whatever assumption you think is reasonable, state it clearly, and proceed with it. Q: Is the cost of rebooking per passenger another decision tree? What we are trying to figure out is the % of load (occupied seats) and % of passengers looking to rebook same day etc. that are to be used as fixed for calculations or as uncertainities. A: Try to make as few assumptions as possible. As a general guideline, when the case gives you enough data (e. g. , historical numbers, estimates, etc), such that you can compute a number directly, try to do that, instead of introducing new elements in the decision tree. Q: Is it possible to fly an empty plane from Santiago to Miami in order to avoid a cancelled Miami – Santiago flight? A: Carefully read the notes at the end of the case — one of them should stipulate something about this. Q: How long does it take to make the actual repair to the system once the parts arrive in Santiago? A: Make an assumption that you consider easonable, state it clearly, and proceed from there†¦ Q: Consider the sentence: â€Å"However, since this is a current initiative, there is only a 35% to 50% probability that support assemblies of different fleets will fit perfectly and hence are interchangeable. There is no way to know in advance, this has to be checked on the aircraft when the component is installed†. Does the abo ve apply only to the part supplied by Bennett or it applies to the other suppliers? A: It is safe to assume that it only applies to Bennett Cargo Sales as it refers only to the support assembly.

Education of the filipino Essay

?According to the article, it seems that foreigners, especially the Americans influence us in a lot of different ways. They influence us in terms of speech, sense of style and clothing, food we eat, the movies we watch and even how we think and decide. And for that, I can say that our minds are somewhat manipulated by the Western culture and thus, we think and act as if we were like them. Where is the modern day Crisostomo Ibarra and Maria Clara who took their stand for the traditional way of living? Where are the people who care enough to preserve our culture and tradition? I agree with Renato Constantino’s statement in which I would quote â€Å"Education is a vital weapon of people striving for economic emancipation, political independence and cultural renascence. † One must be aware of the country’s problems, understand the solution and be caring and courageous enough to work and sacrifice for our country’s salvation. We Filipinos must work hand in hand to achieve one goal. In my opinion, many Pinoys want the Philippines to be an American state because for them, lying in independence could mean poverty. Hopeless and grim as it may seem. For me, it’s not just the government and the system that has problem here, it’s the people and their manners plus attitude. It is also said that the most effective way of subjugating people is to capture their minds. In doing so, we are tricked into doing or being someone we are unlikely to be and some of our beliefs and stand can be swayed by such illusions of freedom to express. As long as feelings of resistance remain in the hearts of the vanquished, no conqueror is secure and as long as we are strong and sure of ourselves, we can avoid being swayed by others. The Filipinos mentality sometimes just escapes me. Many are bias and many are just plain jealous of the fact that Filipinos can be smart too. A lot can’t still accept that fact. On the other hand, there are several weak beings that move beside the â€Å"authorized† person holding the power against them or what we call â€Å"puppets†. The American culture has been a part of the Filipino’s lives. But despite of that I believe that we must preserve our resources and Filipino values to an extent. The fact still remains that these people are in a conquered nation whose national life had to be woven into the pattern of American dominance. The drawback is that we still rely on first world countries such as the United States for support financially and economically. Absurd as it may sound but the truth remains that we are poor and we need them to survive. A classic example would be us students most especially those taking up Nursing. We are struggling hard to finish this course because of its demands abroad. Many are aiming to seek for better job opportunities abroad. I would be lying if I say that I am taking up Nursing because I want to serve my country, but who doesn’t want a brighter future? Now where’s my sense of nationalism? I say I’m just being practical. It’s much better to accept the fact that we, Filipinos are diverse in culture and language as well as our way of thinking because we have been influenced by so many cultures internally and externally. It is true that education will bring emancipation and the right education will broaden our perspective and hopefully, appreciate and capitalize on the diversity to propel us forward.

Request for funding memo Essay

In the near future, our company will be launching its first global site. It is substantial that a business has the manpower it needs to not only operate on a global level but also be able to write on a global level. Business writing techniques are critical to an organizations survival in a global market. For this, I am requesting sponsorship for a Business Writing course at University of Houston Downtown. The cost of the course is $700.00. It is 6 weeks long. Completing this course will allow me to write more creatively. Also, the conclusion of this course will enable me to reach those whose secondary language is English more successfully. Adequate writing skills are an important part of communication. This course will help me to understand what it takes to write and market effectively in a global position. I will also gain the knowledge needed to write in simple form so that those who speak English as a second language can better understand what our organization is trying to convey. It is my opinion that this marketing tool is needed so that we are able to function properly and competitively with our overseas opponents. I am convinced that your return on investment will increase once I have the knowledge and skill needed to effectively aid the organization in creating, evaluating, and planning future business writings. To my knowledge, no one in the company has taken a formal Business Writing course. Sponsoring me will give me the writing credentials necessary to help my fellow co-workers. One factor that I believe separates business people from  competitors is the ability to immediately distinguish themselves impressively by way of their communication skills. The importance of effective business writing can hardly be overstated. Learning and honing effective business writing skills can have a positive impact on the company. When channels of communication are effective, so is the business. Thank you for your time and attention regarding this memo. Should need anything further, I can be reached at Gwendolyn.Chenault@gmail.com. You can reach me at my desk at the following number: 713.222.2144

Workplace Safety Research Paper Example | Topics and Well Written Essays - 2000 words

Workplace Safety - Research Paper Example However, the cases of hazardous workplace injuries are still caching the attention of public. Occupational Safety and Health Act (OSHA) is the American employee safety act which also deals with workplace safety issues. In this paper we will discuss whether OSHA is proving successful in dealing with workplace safety issues or not. Problem Statement The problem statement for the research paper is, ‘Is OSHA Proving Successful in Ensuring Workplace Safety for Construction Related Occupations and Other Dangerous Occupations’. Literature Review There are various kinds of occupations that an individual chooses to earn his/her living. Some of those occupations are considered dangerous from the perspective of personal heath, whereas some occupations are somewhat less dangerous and are considered harmless. Workplace safety is the biggest concern for any individual while adopting any occupation. People prefer to adopt such occupations that are considered less dangerous. The reason is that health is the most precious asset for a person. Employees’ level of productivity is linked directly with the level of protection that they feel while at work (Hayes, Perander, Smecko, & Trask, 1998). If employees feel safe at work, their level of productivity increases as they can focus on their work properly. On the other hand, concerns over safety adversely affect their levels of concentration and productivity. However, sometimes people have to adopt such occupations that are most vulnerable to personal safety. Construction related occupations fall into the category of those occupations that are considered dangerous. The reason is that construction related occupations have many concerns regarding workers’ safety. As Cullen (2002) states, â€Å"most jobs have expected, known hazards† (p. 7). For example, many laborers and even engineers while working lose their lives falling accidentally from high roofs of multistory buildings. In the same way, sometime s electricians suffer deadly electric shocks when they forget to apply appropriate security measures regarding electric current while doing electric work in new buildings. These are just some of those risks that make construction related occupations unsafe and dangerous for health. However, the fact is that construction related occupations are not the only type of occupations that are hazardous; there also exist some other occupations that are even more dangerous as compared to construction related occupations. Some of those occupations include firefighting, fishing, criminal justice system related occupations, farming, and aircraft pilot. OSHA guidelines are there to protect most of these occupations. The guidelines are proving very effective as they have reduced the number of per year causalities associated with these occupations up to some extent (Lanoie, 1992). However, workers are still suffering workplace injuries because management officials of most of these occupations are n ot skilled enough to implement OSHA safety mechanisms properly. Therefore, a lot more still needs to be done by the management officials in order to overcome the issue of workplace safety properly. Workplace safety is the main factor that plays its part in making people consider some occupations dangerous and risky for personal health and safety. People are usually not aware of OSHA guidelines regarding workplace safety nor they have in their minds that whether the companies for which they are going to work follow OSHA safety guidelines or not. Therefore, they consider

Kabbalahs Place in Jewish Mysticism Essay Example | Topics and Well Written Essays - 3250 words

Kabbalahs Place in Jewish Mysticism - Essay Example The essay "Kabbalah’s Place in Jewish Mysticism" is interested in exploring its impact upon the individual and collective life of the Jews on the one hand, and its association with Christian philosophy on the other. Since mysticism is considered to be the way of unveiling the concealed realities of universal phenomena through soul’s direct or indirect encounter with the Creator, by seeking inspiration from Him. It is therefore, one particular class out of the followers belonging to all Abrahamic faiths practice the same in one way or the other in order to obtain wisdom, unique mystic experience and spiritual uplift as well through meditation, rumination and contemplation. However, the ways and methods adopted by various sects appear to be divergent ones in nature, though the destination is one and the same i.e. examination of the truth and realities of universe in order to approach the Creator; the same is applied to Kabbalah, which not only enjoys imperative status in spiritualism and mysticism, but also appears to be the foundation of Jewish mysticism, followed by various communities and cultures in different forms. The first and oldest one among the three Abrahamic religious faiths, Judaism serves as one of the ancient belief systems of the world, which seeks its inspiration from divine revelation and complete code of leading a systematic life under the commandments introduced by the prophets of God to the progeny of Abraham by direct spiritual guidelines sent from the Creator of the universe to the holy men.

Internal Auditing Essay Example | Topics and Well Written Essays - 750 words

Internal Auditing - Essay Example Beyond the intent to commit a fraud intentionally to mislead shareholders and investors, accountants and top executives of a company can sometimes commit unintentional mistakes through a wrong interpretation of an accounting rule. This is why it is terribly important that auditors, accountants, chief executive officers and chief finance officers set the tone for an ethical working environment from start. There are many ways to commit wrongdoing in the accounting profession and the line between what is perfectly legal and an action that borders on the illegal is a very thin one. It is easy to cross over to the illegal side. In relation to this paper, accounting frauds are committed mostly by top executives of a company since they have access to the records and have a good view of how to manipulate the figures to suit their objectives to the detriment of stockholders. In other words, those in positions of trust and least suspected are the ones who commit fraud and it takes an average of two years before a crime is uncovered, sometimes accidentally only. An alarming 9% only of all frauds are discovered by external auditors (who are very good in forensic auditing), 20% discovered by accident and 46% uncovered due to tips given by the whistle blowers. The remainder of accounting frauds goes undetected, perhaps forever. Accountants are required by their professional associations to undertake continuing professional education (CPE) units to retain and renew their licenses. One of the subjects in CPE is a module on accounting ethics. The two most common problematic situations which accountants and auditors frequently encounter during the course of their work are conflict of interest and confidentiality of privileged information. This was what Cynthia Cooper had been dealing with since she was both a certified public accountant (CPA) and the certified internal auditor (CIA) of WorldCom. Her

Introduction to World History Assignment Essay Example | Topics and Well Written Essays - 1500 words

Introduction to World History Assignment - Essay Example Economic systems from the social point of view have been specified in varieties of mannerisms are transient as well as driving a strata of society that empowers phenomena for satisfaction of history. The views of Karl Marx are manifested in two methodologies and ways. As a methodology of interpretation as well as another in terms of doctrine that would provide guidance for practice in the political arena. There is a plethora of crisp characterisations that transforms into materialism of history blended with scientific socialism utilised primarily by Engels (1907) that embraces terms, an embodiment materialism utilised by Plekhanov (2008) as well as the interpretation of historical facts initially utilised by Bernstein. An opinion is extended to the effect that they do not satisfy the crux of the matter (Evans, 1975). At the outset Marx’s research is analytical about the assessment of alienating the product that is a part of division of labour based on capitalism. The next aspect manifests a comparison with a favourable economic as well as unfavourable observation that is sociological on division of labour made by the father of economics, Adam Smith. The third aspect the West, 1969 offers general criticisms about alienation that emerges from the standpoint of economics based on politics. L.D. Easton’s 1970 view on empiricism and alienation that analyses the thought of Marx as not standing the acid test of unique interpretation of Karl Marx’s views pertaining to explosion of knowledge for examining in brevity various statements that govern the development commencing from the angle and nomenclature of alienation in previous years’ writings. Easton’s aim was to bring about an assertion with hypotheses as well as ambiguities on empiricism as compared to rationalism. A.F. McGovern views on Marx were that he attempted the

Globalisation (Microfinance and Economic Development) Essay

Globalisation (Microfinance and Economic Development) - Essay Example In 1983, the Bangladesh government gave authorization to an independent bank came to be known as the Grameen Bank project. The rural poor borrowers own 90 percent of the shares of Grameen bank while the rest is owned by the government. The bank has 1084 branches currently with more than 12,000 staffs. The bank serves 2.1 million owners and operates in 37,000 villages. The bank considers credit as the right of human. The poor are regarded as the potential entrepreneurs. Women are entitled with most of the loans as they are the ones who struggle not only against poverty but also against social and economic conditions. The bank has the objective of reversing the vicious circle of poverty. Loans were provided to income generating activities in the first place with the belief that they will help the poor to overcome poverty. Loans are provided on the basis of trust and not on any collateral. Microfinance institutions fund the microenterprises. They explain how the standard of living can be raised effectively through incentives for individual initiative. Profits accrue only to those who work. Some microfinance institutions are involved in channelizing the government funding through their systems although the decision making procedures can function without government intervention. The success of the microfinance can be explained by the free market system which points that profits are diverted only to those who are eager or have worked efficiently. Demand conditions may induce the business to expand and recruit more employees. They are of the view that in spite of million successes microfinance has not been able to meet the goals and contribute in economic development. So industrialization in large scale is the only alternative to break the vicious circle of poverty. It highlights the fact that microenterprises produce and market at the local level. They can avoid the operating economic systems which seem to widen the gap between the

Acco330 Cost management accounting Case Study Example | Topics and Well Written Essays - 1250 words

Acco330 Cost management accounting - Case Study Example The company has grown a lot during the past couple of decades despite changes in the industry which contracted the size of the industry from 350 to 42 furniture producers in the Ontario region. The firm had been operating smoothly for many years, but as it grew the company learned the importance of accounting work. Prior to 1997 the company had only utilized a bookkeeper who did not create budgets of other financial reports. In that year the company had major setback due a diminish profitability. This paper provides various business analyses in order to determine the root of the problem and find a solution to the problems at PFC. One of the major strengths of the company is the quality of its products. The management team of the company has formed a corporate culture in which the employees are committed to producing top quality merchandise. Strength of the company is the simplicity of its operation. The company only produces two types of products. This allows the firm to keep its cost down, lower its inventory, standardize production, and achieve economies of scale. A glaring weakness at PFC has been the lack of accounting work prior to 1997. The company also experience in 1997 other problems such as higher wages costs and a change in supplier which lowered the quality of its raw materials. The profitability of the company decrease significantly and the company was not able to properly manage its yearly budget due to the lack of experience of experience dealing with formal business reports. The firm should have updated the progress of its budget on monthly or quarterly basis in order to make the necessary adjustment to meet its financial goals. The company has a tremendous reputation in its domestic marketplace. The firm could increase its product offering to increase its sales. Another opportunity for the company is to export its products to the

The Continuum From Legitimacy To Fraud Research Paper

The Continuum From Legitimacy To Fraud - Research Paper Example The archival research employs the use of secondary data, making it difficult to determine proxies for managing of earnings. Several models developed for this proxy are unable to distinguish accurately amid opportunistic behavior of managers and true performance. Another archival research limitation is the inability to tap the managers’ incentives into earnings management. This research type has founded its argument on economic theory in an attempt to explain the occurrence of earnings management (Cozby, 2009). It is hard to confirm beyond doubt that firms with the motivating factors such bonuses, debts covenants and political reasons undertake earnings management because of these factors. Behavioral researchers have tried to handle these shortcomings by giving proof of the behavior of earnings management, which has greater construct validity (implying easily to measure and define) than archival perspective. Several methods can detect and measure earnings management empirically . The most discretional method is the discretional accrual, which assumes that managers can depend on their discretional ability concerning some accruals to use as the proxy testing of earnings management (J. W. Creswell & J. D. Creswell, 2009). Another method is single accrual where only one of accrual types, say depreciation estimates, exists. This method is ineffective because of difficulty in establishing the exceptional accrual required to manage earnings. In the distribution method of earnings management testing, loss reporting is avoided (McKee, 2005).... Earnings Management Stimuli Motivation of capital markets The accounting information is useful in the capital markets in influencing the stock price in the interim, and for this reason, managers alter the information to influence their firms’ performance in the stock market. The key incentive for earnings management is to promote investment in a firm through purchase of shares in the capital market. Many firms post unanticipated positive accruals, which enhance prior to initial public offer (IPO) and acquisition financed by stock. These situations increase the use of earnings management to boost incomes, making them more viable than those of other firms (McKee, 2005). Past studies of firms indirectly concur with this argument by stating that ownership of lower institutions represented by interim oriented investments with much stress on stock prices over lasting gains. In opposition, some studies illustrate the inducement of understating earnings before a management buyout. Ron en and Yaari in their study support a hypothesis showing that unanticipated negative accruals depict a decreasing income, making the buyout cheaper and easier. This permits the management of a firm to propose a price that emerges as reasonably beyond the market price but beneath the actual worth of the firm. This market price does not show the real firm’s economics (Ronen & Yaari, 2011). Another motivation reason for capital markets is to show that the earnings of the firm have met the requirements of financial management or analysts. There are firms that hardly meet or surpass the forecast of a financial analyst; hence, the management alters the earnings upwards in order to satisfy the forecast (Trochim & Donnelly, 2008). Besides, firms should avoid loss making and

An overview of the conflict resolution theory Essay Example for Free

An overview of the conflict resolution theory Essay Conflict Resolution Theory In conflict resolution, preconceived notions, also called the natural cognitive sorting processes, are the stimuli that unwittingly foment war. By taking a look at individual and intergroup relations, one can better grasp conflict resolution as a way of mediation which may lessen the probabilities of the outbreak of political violence. This essay takes a close examination of the effect of individual-level models of change to inspire change at the social level. The scaling up the process from individual treatment to social has its strengths and weakness. Controlled communication, sensitivity training, Freud’s hydraulic model, complex mirroring and conscious raising psychotherapy are experimented means in conflict resolution to dissolve conflict at both individual and general levels. The natural cognitive sorting mechanism of dividing people into ‘us’ and ‘them’ engenders prejudice and in the long run, political violence. This perspective is typical to The Self and The Other concept in which people and groups are constructed to exclude the other or any entity that is perceived as foreign and to include the self or other entities affiliated to the self. â€Å"Protracted social conflicts typically involve an enduring set of antagonistic perceptions and interactions between communal groups†¦negative attributions of motivations and reciprocal negative images perpetuate the antagonisms and solidify the conflict† (Fisher 1997). This concept breeds the antagonization of groups which turns one group against the other, deepening rifts and sharpening rivalry. Since this type of social cognitive process emphasizes differences between ‘us’ and ‘them,’ an elitism can arise which advantages one group over the othe r and fosters an unhealthy intergroup competition and mutual exclusion. With mutual degradation and demonized motives, each group continues to not only drift apart but rub against each other in a frictional relationship to produce an aggression fire. At the national level, us and them dichotomy leads to jingoism which is a chauvinistic form of nationalism. This ideology promotes the suppression of one and the superiority of a people. Fanatical patriotism and the prejudiced belief propose that another party must suffer in the power imbalance. (Paris 2004) agrees that â€Å"exclusionary forms of nationalism also make enemies of excluded groups.† In other words, one nation categorizes, segregates and disadvantages another. As a consequence, the excluded party harbors resentment toward the opposing group. Resentment begets tension-filled relations, which beget mistrust. The polarizing effect of the ‘us’ and ‘them’ construct leads inevitably to suspicion and in a competitive environment, to perceived inequalities. Inequalities result in the categorization of an oppressed and an oppressor, the victimized and the victimizer. At a particular point, one group arrives at a breaking point, demanding the redr ess of wrongs whether real or perceived and an equalizing of the playing field. (Fisher 1997) also recognizes that some â€Å"conflicts arise when identity groups perceive that they are oppressed and victimized through a denial of recognition, security, equity and political participation.† Imbalances of power stimulate one group to react or even retaliate – hence hostilities erupt. It was a wave of nationalism which provokes WWII in which the Aryan Germans attempt to purge Germany of ‘unwanted elements’ for the sake of the country. Similarly, in the case of Rwanda and other countries, ethnic cleansing or genocide take place because of inequality and a false sense of nationalism. Sorting out the Natural Cognitive Processes To arrive at conflict resolution, one must broach the theme of altering intergroup perceptions. This method is an individual-to-social strategy in which with a third party intervention, both groups can mutually exchange opinions and feelings. John Burton pioneers and implements a â€Å"casework approach,† a term used in social work to explain the methods implemented to solve an in individual or group problem. Controlled communication signifies a way to forge effective communication habits. Burton asserts that the source of conflict is miscommunication and the source of miscommunication is distorted worldviews or perceptions of the other. In practicing controlled communication, groups can share their prejudices and biases in a setting that diffuses anger and sets a more amicable tone for talks would help improve relations. Also, Leonard Doob advocates sensitivity training which progresses the transition from individual-level change to collective change. He puts forward that a s mall representative group ventilates their perceptions, opinions, and concerns to create awareness and better grasping of group processes. The sensitivity training workshop is similar to a psychological therapy conducted by a third party. Ideas and feelings are shared to increase interpersonal effectiveness. (Toft 2010) declares that giving voice to former combatants is a mechanism in conflict resolution to craft negotiation settlements in which â€Å"renewed violence can be averted.† This rule follows the sensitivity training theory which enhances sympathy and increases chances at understanding and positive change. In Sigmund Freud’s group processes theory, he posits that the group’s way of thinking is spawned directly from the individual’s. In Freud’s hydraulic model, the principle is that just as it is dangerous to suppress feelings for fear of compounding them for a more violent eruption, so at the social level, it is risky to continually inhibit ill-feeling by conflict resolution (Strachey 1966); instead, venting would help diffuse tensions and instead of internalizing the resentment, the person finds relief in expression. In his work â€Å"Give War a Chance† (Luttwak 1999) examines the effect of peacekeeping which only temporarily resolves the issue by satisfying parties. However, he advocates war as the means of reaching a more definitive and longer lasting conflict resolution. Complex Mirroring Complex mirroring within the group setting is a way in which the individual change scalps up to the group level change. In remedying traumatized individuals, the victims join themselves to a group and begin to mirror one another’s feelings and experiences. A critic notices that â€Å"by listening to one another’s individual presentation of personal experiences, participants gain a new perspective†¦by listening to the series of such descriptions, they gained the experience of universality† (Herman 1997). As a result, the individual-level change dynamic transmutes into the group-level change. As one witness the effect of trauma, the support group experiences secondary trauma as wounded members relate their experiences and seek emotional support. The incidence of secondary trauma gives rise to empowerment and awareness. Kathie Sarachild formulated the conscious-raising psychotherapy structures specifically for the individual but which could be used â€Å"to ef fect social rather than individual change† (Herman 1997). This method was implemented for rape-victims who were silenced by the violence and trauma inflicted by another. In the scope of social change, political violence is a grave injustice inflicted by one and visited upon the other. A remedial path is a sensitization rather than retaining the silence over the injury. As the public’s consciousness heightens, a cure has to be suggested and taken. The beneficial result is that â€Å"changes at the individual level were being linked with policy processes at the macro level† (Fisher 1997). Conflict Resolution Strengths and Weaknesses In conflict resolution, a strength of the individual to group model application is that groups comprise a conglomerate body in which individual mirroring gradually filters into the group’s ethics. The reasoning is that a group is comprised of individuals and since a group is made up of individuals, then a method aimed at effecting change in an individual can also be applied to the group. However, this method does not factor in the wide diversity of the individuals belonging to a group. One rigid rule utilized for one individual cannot work for a group because this view only facilitates the one-size-fits-all theory which is not socially viable. References: Fisher, R.J. (1997). Interactive Conflict Resolution, Syracuse University Press, New York. Herman, J.L. (1997). Trauma and Recovery. Basic Books Publishers, New York. Anonymous. (1996). Human Rights in Peace Negotiations, Human Rights Quarterly,18(2), 249- 258. Luttwak, E. (1999).   Give War a Chance, Journal of Foreign Affairs, 78 (4), 36-44 http://www.jstor.org/stable/20049362. Accessed 14 December 2011. Strachey, J. (1966). The Standard Edition of the Complete Psychological Works of Sigmund Freud, The Hogarth Press and the Institute of Psycho-Analysis, Vol. 22, Toft, M.D. (2010). Ending Civil Wars: A Case for Rebel Victory, Journal of International Security, 34 (2), 7-36. Paris, R. (2004). At War’s End: Building Peace after Civil Conflict. Cambridge University Press.

Different Types of Soils in India Essay Example for Free

Different Types of Soils in India Essay 1. Black soils The principal region of black soils is the Deccan plateau and its periphery extending from 8Â °45to 26o north latitude and 68o to 83o45 east longitude. They are formed from Deccan basalt trap rocks and occur in areas under the monsoon climate, mostly of semi-arid and sub-humid types. The overall climate of black soil region may be described as hot and dry summer, 40-100 cm rainfall per annum, mild to moderate winters and annual temperature ranges from 24-30o centigrade, mean maximum temperature during April-May ranges from 36~42Â °C arid mean minimum temperature during winter ranges from 15-24Â ° centigrade. Semi-arid to sub-humid, tropical to sub-tropical monsoon type climate with alternate dry and wet periods and calcification (formation of calcium carbonate) are favourable to the formation of black soils. The soils are characterised by dark grey to black colour with 35-60% clay, neutral to slightly alkaline reaction, high swelling and shrinkage, plasticity, deep cracks during summer and poor status of organic matter, nitrogen and phosphorus. Impeded drainage and low permeability are the major problems. Black soils. are divided into shallow black soil of a depth of 30-50 cms, medium black soils of 50-120 cm and deep black soils of more than 120 centimeters. The natural vegetation comprises dry deciduous species, viz palas (Butes frondoss), sisam (Dalbergia sisu), neem (Azadirachta indica) and teak (Tectona grandis). Cotton, sugarcane, groundnut, millets, maize, pulses, safflower are the common crops grown on these soils. Because of their inherent drainage problem, they are prone to salinity and sodicity under irrigated conditions unless proper drainage is ensured. Because of its high water retaining capacity, rainfed crops like minor millets, pulses like horse gram are vegetables of different types and citrus fruits can also be grown. These soils are also known as regurs, nullah regadi (a telugu word meaning black clay) and black cotton soils as cotton was the major crop grown in these soils. 2. Red soils These soils are derived from granite, gneiss and other metamorphic rocks. These soils are formed under well drained condition. The climate is semi-arid tropical with mean annual temperature of 25Â °C and mean annual rainfall from 75-100 cm. The soils are higher textured, friable structure and contains low soluble salts. They are slightly acidic to slightly alkaline, well drained with moderate permeability. They are generally poor in nitrogen, phosphorus, lime, humus etc. In this soil, lime concretions and free carbonates are absent. The red colour is due to the higher degree of hydration of the fericoxide in the soils. On uplands, they are gravelly sandy or stony and porous and light coloured on which food crops like bajra can be grown. On the lower plains and valleys, they are dark, coloured fertile loams, irrigated crops like maize, wheat, pulses, potatoes, fruits, millets etc can be grown. These soils have also been found under forest vegetation. Sometimes they found along with black soils (side by side) and also yellow soils (red and yellow soils). Excessive gravelliness, surface crust formation and susceptibility to erosion due to high slopes are some of the problems in these soils which can be overcome by adopting suitable measures. Morphologically the red soils can be divided into red loams which have a cloddy structure and argillaceous soil and red earths with loose friable top soil rich in sesquioxide type of minerals. 3. Laterites and lateritic soils Laterite is a geological term and means literally a rock. The laterites and lateritic soils have been loosely used in the same sense. The lateritic soils are enriched with oxides of iron and aluminium, under the conditions of high rainfall with alternate dry and wet periods. During rainfall silica is leached downwards and iron and aluminium oxides remains in the top layers. Laterites are usually shallow and gravelly at higher lands, but are very deep loam to clay soils in the valleys where good paddy crops are produced. Higher landy soils are poor in nutrient status where as lower level soils are dark and richer in nutrients and organic matter. All lateritic soils are poor in calcium, magnesium, nitrogen, phosphorus and potash. They are generally well drained and porous. The soil reaction is more on the acidic side. On laterites, as already mentioned, rice is grown at lower elevations and at higher elevations, tea, coffee, cinchona, rubber and cashewnut can be grown under good soil management conditions. On the whole, laterites are poor in fertility and readily respond to manuring and good cultivation. Based on the climate lateritic soils are grouped into high rainfall areas with strongly and weakly expressed dry season and humid zones with pronounced dry wet periods. 4. Alluvial soils Alluvial soils, cover the largest area in India (approximately 7 lakh km2) and these are the most important soils from agricultural point of view. The main features of alluvial soils have been derived as silt deposition laid down by the Indian river systems like the Indus, the Ganges, the Brahmaputra and the rivers like Narmada, Tapti: Mahanadi, Godavari, Krishna and Cauvery. These rivers carry the products of weathering of rocks constituting the mountains and deposit them along their path as they flow down the plain land towards the sea. Geologically, the alluvium is divided into recent alluvium which is known as Khadar and old alluvium, as bhangar. The newer alluvium is sandy and light coloured whereas older alluvium is more clayey, dark coloured and contains lime concretions. The soils have a wide range in soil characteristics viz. acid to alkaline sandy to clay, normal to saline, sodic and calcareous, shallow to very deep. The climate ranges from arid to humid s ub-tropical. The following groupings of alluvial soils may be recognised: alluvial soils (Khadar, bhangar and highly calcareous), deltaic alluvium, coastal alluvium, coastal sands, calcareous sierocomic and grey-brown soils. a. Alluvial soils The alluvial soils occuring in the Indo-Gangetic plains and the Brahmaputra valley cover a large area. The soils are transported and deposited by the rivers from the parent material. The rivers are the Ganga, Jamuna, Brahmaputra and their tributaries. The soils are deep and hard pans in the subsoil are calcareous (made of calcium carbonate) and acidic. These are deficient in nitrogen, phosphorous and humus, but not in potash and lime. These soils are fertile amongst all the soils of India. They produce a wide variety of crops like rice, wheat, sugarcane, jute and potato. They are distributed mainly in the northern, north-western and north-eastern parts of our country. b. Deltaic alluvial soils They are formed from sediments carried by rivers and deposited in the mouths of rivers joining the sea. The deltas of the Ganga, Brahmaputra, Mahanadi, Godavari, Krishna and Cauvery are the most important ones. In Gujarat, the deltaic alluvial soils which are sandy loam to clay loam are locally called Goradu soils. The Godavari and Krishna rivers pass through basaltic region having black soils and these soils are dark and fine textured. The Cauvery delta soils are significantly clayey and Ganga delta soils show high accumulation of organic matter, as in the Sunderbans of West Bengal, due to swampy vegetation. These soils are fertile and grow a wide variety of crops suited to climatic conditions. c. Coastal alluvium Soils developed on coastal alluvium are found along, the sea coasts. Soils are dark coloured, coarse textured and poor in fertility. Some soils are saline due to the inundation of sea water. Such soils in the Konkan coast of Maharashtra are called Khar soils. d. Coastal sands Sandy soils occur prominently in the coastal area of Tanjavur district of Tamil Nadu, along the Kerala coast, Bapatla in Guntur distrjct of Andhra Pradesh and Puri district in Orissa. If sandy soils are not saline, plantation crops like coconut, cashew and casuarina can be taken up for cultivation. Other soils under alluvium are calcareous sierozomes and grey brown soils. Calcareous sierozomes can be seen in the desertic region of Haryana and Punjab. The word sierozem denotes a group of soils having a brownish-grey surface horizon with a sub-layer of carbonates which is developed under mixed shrub vegetation in a-temperate to cool, arid climate. Grey-brown soils as the name itself indicates its nature, can be found in, desert soils of Rajasthan. 5. Desert soils In the north-western part of India, desert soils occur over an area of 0.29 million hecta,res, which includes a major part of Rajasthan, south of Haryana and Punjab and northern part of Gujarat. Rainfall ranges from less than 10 cms to 50 cms, mostly contributed during monsoon season. The region consists of sand dunes and undulating sandy plains. The temperature regime is very high throughout the year and a maximum of 50-60Â °C is recorded during summer. Due to high temperature organic-matter built up is very low. The soils in the plains are mostly derived from alluvium and are pale brown to brown to yellow brown and fine sandy to loamy fine sand and are structureless. The clay contents low and presence of alkaline earth carbonates is an important feature. The nitrate nitrogen and phosphorus makes the desert soils fertile and productive under proper moisture supply. By increasing the water holding capacity, the productivity of the soils can be increased which involve s addition of organic matter and clay. 6. Tarai soils The word tarai is a hindi word, which means moist. Thus, i\ is a wet regime having high water table. Tarai soils are foot hii soils and extend in strips of varying widths at the foot of Himalayas in Jammu and Kashmir, Uttar-Pradesh, Bihar and West-Bengal. Soils under the natural conditions are thickly vegetated and swampy. Several types of grasses and trees from the native vegetation on removal of which the soils become highly productive. The soils are formed from the materials that are washed down by the erosion of mountains. They are alluvial origin. High soil moisture content all through the year results in luxuriant vegetation dominated by tall grasses. They are neutral to slightly alkaline with significant amounts of organic matter. The texture varies from sandy loam to silty loam. Generally, these soils are fertile and by providing proper drainage, the productivity can be increased.